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Meet the Team

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Founder and CEO

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Daniel Acutt

Daniel is a visionary startup founder and innovator in the exciting field of Personality Intelligence. His journey as a startup founder and innovator in Personality Intelligence exemplifies the power of passion, dedication, and the synergy between technology and human understanding. His commitment to driving positive change in individuals and society at large makes him an inspiring figure in the field of AI-driven personal development, leaving an indelible mark on the landscape of personality analysis and the future of human potential.



  • 2 Exits (1 private, 1 public)

  • Over 10 years experience in Psychometric Intelligence Profiling. 

  • Previously as Head of Investments in Edtech led to exit on NYSEAM.

  • Generated over $30m in Investments and Sales over past 6 years.

  • Studied in Switzerland, Graduated top Student.

  • MScFiM in Progress.

Leadership Team

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Alison Pettitt

  • Financial lead in Private Equity sale to Bain Capital at >15x EBITDA multiple.

  • Delivered 6 consecutive years of >10% EBITDA growth.

  • Secured £10m of additional bank funding to support growth.

  • Negotiated and integrated 5 acquisitions over a 2 year period adding c.30% to top line.

  • Instrumental in Company turn-around from > £2m losses to >£3m profit over a 3 year period.

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Head of Operations

Anastasiia Bohdan

  • Direct lead with internal and external teams including development.

  • Over 8 years experience in development and operations in senior roles. 

  • Former Head of Product for a PLC.

  • Passionate about people and building powerful teams.

Are you looking to join an exciting tech startup? We are always looking for incedible people

Board of Advisors

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CEO of Teba Group

Steve Psaradellis

Specialising in helping mid to large enterprises with head offices in Australia, and remote offices throughout the world get access to centralised information systems from any device, fast and securely.

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Kerry-Lyn Stanton-Downes photo
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Founder of Capacity at Work, Author, Psychotherapist

Kerry-Lyn Stanton-Downes

Capacity at Work is a company that helps organisations build relational capacity at an individual, team, and organisational level. Relational capacity is the ability to establish strong, healthy, and productive relationships that serve the mission, vision, capabilities and operations of an organisation. I have been working as a psychotherapist, consultant, and author for over 20 years, with a passion for understanding and enhancing the complex dynamics of human interactions in the workplace and beyond.

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NED, Board Advisor

Kay Kukoyi

Multi-Award-Winning Startup & SME Mentor | 5x Author📚| Financial Times #IB100| Speaker🎤| Entrepreneurship, Technology, Digital Skills & Employability Workshops & Programmes | EiR |💼NED & Board Advisor

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President and CEO, nfiniti3

Ken Jarvis

Dynamic businessman, entrepreneur, and senior executive with expertise in all areas of business and recognized as a thought leader in the IT space. Served on Boards of listed entities. Proven track record in accelerating successful digital business transformation, business growth and innovation. Best described as a turnaround specialist with the ability to translate digital business strategy into the required IT structures and systems necessary for supporting business direction. Passionate about developing, mentoring, and coaching CxO’s and Senior IT Management in a highly competitive talent landscape

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